Goal: Increase Ad Clicks
Your advertisers want more ad clicks. Therefore you want more ad clicks. The easiest way to boost this metric is to increase page views per user. And the simplest way to do this is by speeding up your site.
Consider these numbers:
- A 1-second delay in page load time equals, on average, 11% fewer page views. (source)
- Shopzilla improved its average page load time from 6 seconds to 1.2 seconds and experienced a 25% increase in page views. (source)
- Visitors in the top ten percentile of site speed view 50% more pages than visitors in the bottom ten percentile. (source)
How Strangeloop can help
The Strangeloop Site Optimizer can improve your site speed by up to 300% and deliver ROI within 6 months.
Talk to us. One of our performance experts will listen to your issues and recommend the best way to test and deploy the Strangeloop Site Optimizer to meet your needs.