Goal: Increase E-Commerce Conversion

When it comes to turning browsers into shoppers, every second counts. In 2006, the average online shopper expected a web page to load in 4 seconds. Today, the same shopper expects your page to load in 2 seconds or less.

Here are the results of speed improvements made by leading websites:

  • Shopzilla sped up its average page load time from 6 seconds to 1.2 seconds and experienced a 12% increase in revenue and a 25% increase in page views. [source]
  • Amazon increased revenue by 1% for every 100 milliseconds of improvement. [source]
  • Mozilla shaved 2.2 seconds off their landing pages, thereby increasing download conversions by 15.4%, which they estimate will result in 60 million more Firefox downloads per year. [source]
  • Yahoo increased traffic by 9% for every 400 milliseconds of improvement. [source]

The graph below shows the dramatic loss in conversions for sites that take more than one second to load. On average, a site that loads in 3 seconds has 22% fewer conversions, while a site that takes 11 seconds to load suffers from a conversion loss of 45%.

 

How Strangeloop can help

The Strangeloop Site Optimizer significantly improves your website speed and delivers full ROI within 6 months - sometimes within just weeks.

Talk to us. One of our performance experts will listen to your issues and recommend the best way to test and deploy the Strangeloop Site Optimizer to meet your needs.